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Running a daycare business can be rewarding, however, to ensure the long-term success of your daycare, it’s essential to attract great daycare clients.
You need quality clients who not only appreciate your services but also contribute positively to the daycare community. So let’s explore effective strategies to attract and retain high-quality daycare clients.
How to get daycare clients
In today’s digital age, having an online presence is crucial for attracting daycare clients. Hereare some ideas on how you can do it:
- Create a Professional Website: Invest in a well-designed and user-friendly website that showcases your daycare’s services, facilities, staff, and mission. Include high-quality photos and contact information.
- Use Social Media: Set up social media profiles for your daycare on platforms like Facebook and Instagram. Share engaging content such as photos, videos, and informative articles related to child care and parenting.
- Online Testimonials: Encourage satisfied parents to leave positive reviews on platforms like Google, Yelp, or Facebook. Positive testimonials could influence potential clients’ decisions.
I don’t have a website and I don’t work my google listing, but I do use social media heavily. I do it under my personal name and always have a full waiting list. You have to find some way to get your name out there while you are waiting for word of mouth to spread. Once it does, you don’t need digital advertising nearly as much.
The foundation of attracting great daycare clients is providing excellent services. Here are some aspects to consider, although it will be different for everyone and every area:
- Qualified, Caring Staff: Parents are more likely to trust home daycares with knowledgeable and caring caregivers. Make sure your passion and love for the kids shows when you interact with parents and post online. Love is the foundation for kid’s learning and also for parent’s peace of mind.
- Ensure that your daycare home is safe, clean, and well-maintained. Regular safety inspections and cleanliness protocols can provide peace of mind to parents.
- Offer age-appropriate educational programs and activities that stimulate children’s cognitive and social development. A daycare that prioritizes learning will attract parents seeking a nurturing educational environment. And learning doesn’t mean worksheets, it means giving kids all the tools they need to succeed in school such as social skills, self help skills and more.
- Provide nutritious meals and snacks for children. A well-balanced menu can be a strong selling point for health-conscious parents.
Happy and satisfied clients can be your best advocates. Cultivate positive relationships with them through these practices:
- Maintain open and transparent communication with parents. Address their concerns promptly and keep them informed about their child’s progress and daily activities. You can do this by phone, text, email, facebook page, messenger, paper sheets, or whatever you can think of, but it’s a really important part of a successful business. Communication is key in any relationship and in over 28 years of service, I have found it’s one of the best ways to grow my business. The more I talk to my parents, the more they talk about me positively. And the most important thing in their life is at my house, I better be open to them.
- Encourage parent involvement in daycare activities and events. This fosters a sense of community and trust. It also helps them see how their kids interact with others and get to know other families which strengthens your business as well.
- Create a system for parents to provide feedback and suggestions. Act on their input to continually improve your services. This could be parent satisfaction surveys, a suggestion box, a question and answer session, parent teacher conferences, or another idea you find.
How to attract parents to your daycare
Identify and highlight what makes your daycare stand out from the competition:
- If your daycare offers specialized programs such as language immersion, arts, gardening, cooking, organics, or music, promote them as unique benefits.
- Consider offering flexible hours or extended care options to accommodate working parents’ needs. If you do that, highlight it to potential customers.
- If you have state-of-the-art facilities or a unique play area, make sure to feature them in your marketing materials.
- If you maintain a lower staff-to-child ratio than competitors, emphasize this as it can indicate higher quality care.
Effective marketing and advertising strategies can help you reach potential clients. Consider the following approaches:
- Utilize online advertising platforms like Google Ads or Facebook Ads to target parents in your local area actively searching for daycare services.
- Collaborate with local businesses for mutual promotion. For example, you can exchange brochures or host joint events.
- Participate in community events, fairs, and parenting seminars to promote your daycare and connect with parents.
- Implement a referral program where existing clients receive incentives for referring new clients to your daycare. You can also sign up with your local resource and referral agency or online referral like care.com.
Pricing your daycare services competitively is crucial. Research the local market to ensure your rates are reasonable while allowing you to maintain quality care. In Oklahoma, you can check the DHS rates and also get info from the R & R service about market rates. Additionally, offering flexible payment options, such as monthly or weekly plans, can make your services more accessible to a broader range of parents.
Parents are concerned about the safety and well-being of their children. To attract great clients, demonstrate your commitment to safety through these measures:
- Implement strict security protocols, such as access control and background checks for staff, to ensure a secure environment.
- Ensure your staff is trained in first aid and emergency response procedures. Also, you can give your parents a copy of your business policies that show your emergency plans.
- Maintain rigorous health and hygiene standards, especially during cold and flu seasons or public health crises.
Parents appreciate transparency when it comes to daycare pricing and policies. Clearly outline your pricing structure, including any additional fees or charges. Provide parents with a comprehensive handbook that explains your policies regarding attendance, sick days, holidays, and other important matters.
Attracting great daycare clients is a multifaceted process that requires a combination of excellent service provision, effective marketing, and a commitment to meeting the unique needs of parents and children.
By focusing on building a strong online presence, offering high-quality services, nurturing relationships, and emphasizing your daycare’s unique strengths, you can create a thriving business that not only attracts great clients but also provides exceptional care to the children you serve.
What makes daycare relationships great?
The best way to nurture the relationship you have with daycare parents is to care for their needs and communicate. Once parents know you care, they will appreciate everything you do at daycare a lot more. In addition, if you appreciate them, they will appreciate you.
Many people don’t see the value in childcare, but if you show them the value they are getting, you will see a change in how they interact with you.
A key to long term success in daycare as well as satisfaction in the work you are doing is to respect yourself and what you are doing. If everything you say and post reflects respect for the importance of early childhood education, people will begin to see the importance in what you are doing and want what you have to offer.
I have done this by posting on facebook often about the value and importance of early childhood. Giving parents articles highlighting how much the birth to 5 years are. I also post the activities we are doing. I have a signed waiver for media from each parent. They love seeing what their kids are doing, and it keeps other people intrigued about the unique services I offer in my home daycare.
Even if you don’t post the kids online, posting a lot of articles and comments about what you are doing and why it’s important is still important. People need to understand your passion for your business and social media is a great way to present that.
I’m not saying that’s the only or best way to do it, but it works for me and people beg non stop to get their kids into my care. Even adults try to enroll. No one is going to toot your own horn as well as you do, so get out there and make some noise about your value. I’m rooting for you!
And please remember that not everyone is going to be a good fit. Sometimes, no matter how much love and care you share, a family just doesn’t work out. It’s heartbreaking, but it happens. So don’t be afraid to let someone go if they are causing you too much stress and not appreciating your efforts. It happens to everyone sooner or later. You deserve to be respected and treated well.