How to Advertise your Family Childcare

How to Advertise your Family Childcare

Are you having trouble filling your family childcare home with kids? We have all been there. Here are some great tips to advertise your family childcare and fill it up fast! Don’t despair, you’ll get there. Here are a few simple tips that will help you get full and stay full in the future.

How to advertise your family childcare

How to Advertise your Family Childcare

Childcare advertising ideas-print

Print up flyers with tear strips across the bottom with your number on them. Place them in visible places (with permission of course) in pediatrician’s offices, dentists, play places, candy stores, toy stores grocery stores and other places people with kids go.

You can also print up business cards to give away and use them whenever you meet someone. You can also place them in magazines and books in waiting rooms like a bookmark. Another great thing to do is punch a hole in the corner and tie on a piece of candy with a little piece of ribbon. These can be put in trick or treat bags or given out at parades. Be creative and you will be able to think of fun ways to get them distributed. Click here to get some printed.

How to Advertise your Family Childcare

How to attract parents to your daycare

You can put ads on craigslist, garage sale sites or Facebook childcare or garage sale groups, community Facebook groups and any other media outlet you have in your area.

Childcare advertising wording

You can use newspaper ads or radio spots to advertise your family childcare. This is a great way to reach a lot of people. It’s a little more expensive than some other ways, but it could pay off in a big way. Don’t forget about alternate advertising avenues such as the shop and swap or other trade magazines.

How to get daycare clients on Facebook or a website

Having your own evergreen advertising on the internet is a really smart idea. Make sure to keep it up to date and positive. If you use your Facebook page to vent about your daycare parents, it’s not going to draw people in that want your services.

Advertise daycare through printed products

How to Advertise your Family Childcare

Make daycare t-shirts and offer to let your families purchase them. Have personalized pens made and give them to your parents as gifts. Calendars are another good item that could be hanging in someone’s office space with your name. Wear your t-shirts and give out your personalized pens everywhere you go. People need to get used to hearing your name.

How to Advertise your Family ChildcareHow to Advertise your Family Childcare

Advertise your family childcare through your personal network

Talk to your friends about what openings you have, share it at church, talk to other parents at sporting events. Use the circle of people you associate with to get the word out.

Advertise through other family childcare providers

Some providers think that other providers are their competition. They absolutely are not! We need each other. Networking is one of the best ways to stay full. Let the other providers in your area know what you have open and let them know you will share their openings with the people you know. Find out what providers have to offer. Tell them what you do that is special.

No provider is a good fit for every family. Some people are not going to like you. Some people won’t like your ideas. You have to do you and the people who appreciate that will show up. No other provider is your competition.

Advertise through resource and referral

If you have a local agency that helps parents, call them up and share your openings and what you have to offer. The DHS office, if there are tribal childcare associations in your area, food programs, or whoever in your area tries to help parents find childcare need to know who you are. Don’t be afraid to sell yourself to them. Getting business in childcare IS selling yourself, just like getting any other job is. Toot your horn!

Advertise your family childcare through charity

Make a donation of books to the library with your contact information on the front cover. You can do the same at the school libraries in your area. Donate in the name of your business to other local charities. Do whatever it takes to get your name out there.

Word of mouth is the most important advertising for family childcare 

People remember the work you do. If you keep your daycare parents happy, they tell their friends and coworkers. If you don’t keep them happy, they tell their friends and coworkers. Remember that every interaction you have with your daycare families is advertising for the future. You may want to tell them where to get off when you have to part ways, but leaving it civil will be much better for your future in the business.

Any post on this blog may contain affiliate links which pay me a very small commission for items you purchase using the links but costs you nothing extra. I can help defray a small percentage of the cost of producing the blog to share information with you.


Give parents a reason to say good things about you

Do a good job, give your kids your best. Don’t forget that a big part of the job is making sure parents are comfortable and informed as well. Don’t just do the job with half your heart and expect success. People know when you are being genuine. People know whether you are honest or not. People appreciate a job well done and they will talk about it.

How to Advertise your Family Childcare

Parent involvement is key to success in family childcare

Get parents involved so they feel part of the program. Allowing them to spend time doing things with the program is a great way to connect with them and get future business. Click here to see how some ideas on getting parents involved. It’s good for everyone.

I love to have get-togethers where my parents can see their kids interacting with the other kids here. I also love for them to get to know the other parents here. It’s a good experience for all of us. I’m shy so this is not always easy for me, but I know it’s good for the kids to spend time with their parents here and I know it’s good for all of us to interact. I do it because it’s good.

One last point about advertising your family childcare

Make sure your ads are professional and your grammar and spelling are impeccable. You need to give a good impression. Show what you have to offer. Tell what is different about you that makes you a better choice for a family. If you serve all organic food, say that in your ad. If you do cloth diapers, great, say that. If you are the cleanest, most germ-free environment known to man, find a way to convey that to potential clients.

You have things that make you unique. Make sure to share them with people. Don’t spend 3 hours a night cutting out die cuts so you will have the world’s best crafts and then not say anything to people when advertising yourself. Tell it all. If you go to a training, tell your parents about it. If you put in a bunch of effort to improve your daycare, share that too. People don’t know if you don’t tell them.

You are special and one of a kind. You have a lot to offer. Sell yourself, like I said. If you do your best and tell people about it, you won’t ever lack for clients once you get your business established.

Building a daycare business takes time

Don’t forget that it takes a little time to build up a clientele. Don’t get discouraged if you have trouble getting full at first. That’s okay, you will get there. You have to discover what your gifts are and share them with people. Get out there and rock this business and give GREAT care to the future of our world!

Don’t forget to pin for later!

How to Advertise your Family Childcare


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  1. Yavonna says:

    Thanks for all your Hard Work and some super Great Ideas !!!!!

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