We all want to be great parents with super confident kids. Build confidence in your kids. We all want our kids to have it. We hear tons about HOW to improve our child’s self-esteem but not much about what can hurt it. When my daughter was young, I planned to be the perfect mother. I always wanted her to feel secure and happy. What I didn’t know is that a lot of what I did that I thought would help, actually hurts kid’s self-esteem.